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Sarah Wadd - Owner of Provenance

 
 

"There are small producers out there who are committed to quality and determined to produce food properly."

 
 

 

About Local's Best

My decision to leave a successful career in Public Health to set up my own business doing something completely unrelated initially raised a few eyebrows…

After all, people kept reminding me, I had spent ten years studying for a degree, masters and PhD and a further five years clawing my way up the career ladder! But the truth was, I no longer found my work challenging and I desperately wanted to find something new and stimulating.

At the same time, my interest in seasonal eating and locally grown food was kindled by Hugh Fearnley-Whittingstall in his television series ‘Escape to River Cottage’. Watching these programmes in which Hugh grows his own vegetables and rears some livestock reminded me that vegetables don’t grow on supermarket shelves and animals destined for our plates don’t have to come from intensive farms.

And so I in March 2007 I set up a business ‘Local’s Best’ selling and delivering fresh, seasonal produce from local farmers to local people. I absolutely love working with local food producers. I always have my wellies in the van for visiting farms and there is nothing I like more than chatting to the producers about the weather or bemoaning supermarkets! And what a delight it is to meet my customers or chat to them by e-mail. Without exception, they are warm-hearted people, perhaps good food only appeals to good people…

We are still very small and I do all the packing and delivering with help from family members ensuring that you have a dedicated and personal service.

Sarah Wadd,
Owner, Local's Best

 

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